THE RIGHT STUF INT.
WHAT
IS THE RIGHT STUF?
A GENERAL OVERVIEW.
United
States, 1987. Anime, hard to find, known only to a select group of
fans or recognized as the basis for some of the cartoons we watched after
school, hasn't broken into the AMerican mainstream. A
small company called "The Right Stuf International" is formed. Their mission:
to distribute the popular 60's anime called "Astro Boy" to the
American public.
By 1989, Anime had started to attract
new fans, thanks in part to the Streamline Pictures release of the Miyazaki classic "Laputa".
Then a new company called AnimEigo releases the
popular anime "Madox-01". From 1989 to 1991, several new companies
are formed. Central Park Media, AD Vision, Soft Cell, Pioneer, US
Renditions, and LA Hero (now known as Manga Entertainment).
With an ever increasing market in their sights, The Right Stuf decides to sell and
distribute all anime
videos. By offering 10% off all subtitled items, they quickly become
the favorite source of otaku in the know.
As the market expanded, so did the The Right Stuf.
Not content with just selling
anime, they begin to produce their own. Their first release,
"Towards the Terra" became a huge seller. Others
titles followed, (Godmars, Legend of the Forest) and met with
limited success. Then came the release of "Irresponsible
Captain Tylor". The Right Stuf showed
anime fans, and the media market, what they could do.
Recognizing a growing interest in
merchandise as well as videos, the
now infamous "The Right Stuf Catalog" was launched in 1989. The first "catalog"
only had 4 items. As more products became available, the catalog continued
to expand. Along with one of the best selections of anime related
merchandise, The Right Stuf began to supplement the catalog
with cultural and technological information, viewer recommendations, and
money saving coupons. Now, at over 200 pages, it is the most eagerly
anticipated anime publication of the year.
In an on-going series of interviews, we will
take you on an in depth tour of this company. With a full complement
of web resources, an ever growing associates program and their ever
increasing inventory. The Right Stuf is the place for anime. Let's
face it, if Right Stuf doesn't have, it probably can't be found!!
