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THE RIGHT STUF INT.

Right Stuf Productions

How they went from selling anime to releasing titles of their own.

DVJ: Why did you decide to produce your own anime?

Shawne Kleckner:The company started with anime production with 16mm film restoration with Astro Boy. 

DVJ: Did you have the necessary equipment in place?

SK: Working with 30 year old film materials gave us a great deal of experience with 16mm and how to work with it.  Our first programs were already dubbed, so we didn’t begin dubbing of programming until later.

DVJ:  What was your first release? How did it do?

SK: Astro Boy.  It did very well, even appearing on the Billboard sales chart.

DVJ:  What was the one title your company passed on/ignored that you later wished you had jumped on? 

SK: One of the joys of being in the market segment that we are in is that no matter whether we purchase the title or not, we are still able to work with customers on it.

DVJ: If you had to choose one release as the one that guaranteed you're place in the anime market, which would you choose?

SK: The Irresponsible Captain Tylor.  It’s a classic, and I personally think it’s just an awesome tie of comedy, sci-fi, and philosophy. 

DVJ: How do you decide which titles to produce?

SK: Depends upon what we feel that is good for our company, cost wise, as well as what the market is interested in.  Many times, we look for titles which are unusual or unique to the market.

DVJ: Once you decide, how important is it to keep the story and script translations true to the original Japanese?

 SK: We generally keep things as close as possible.

DVJ: In some instances, significant changes are made in character backgrounds and dialogue.  Why?

SK: The culture of Japan and some language, as well as references, are not really easy to translate or easy for Americans to understand, especially if they are not familiar with the cultural differences. 

DVJ:  What are your feelings about fan sites and fan cons?

SK: We’re all for them.

DVJ:  If someone wanted to work in anime production, what skills should they possess?  What would an entry level position be?

SK: A true love of anime; a meticulous nature, outgoing, and creative; good English skills, experience with proofreading.  Self-motivated, works well with teams.  Ability to speak/read Japanese is a big plus.   

DVJ: What projects are scheduled in the near future.

SK: Current productions include Comic Party, and Gravitation.

DVJ: Where do you see anime in 5 years.

SK: I do think that the Anime industry will continue to grow.  As more and more people are exposed to Anime and manga each day, and more people grow up with exposure to this type of product, I think that it will become even more popular.  We’re seeing that with the expansion of manga publishing as well as more merchandise, and additional programming moving to US television.

DVJ: Where do you see your company in 5 years?

SK: Doing more of the same. 

DVJ:  What involvement will you have in the anime network?

SK: We fully support this initiative, and are working closely with ADV to provide any support we can, including programming, marketing, and fulfillment support.

INTERVIEW WITH SHAWNEE KLECKNER

PART 1: The birth of a Catalogue Giant
PART 2: All that Cool Stuf
PART 3: Right Stuf Productions
PART 4: Right Stuf Success Secrets

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